Our client, Lasco Bathware, asked us to brand and promote their new line of luxury whirlpool products, Masterpiece™.

1. The theme of the campaign was to relate the design and craftsmanship of the Masterpiece products to classic works by master artists. The logo is a stylized, hand-lettered artist’s “signature.” The stationery and business cards continued this theme, utilizing antiqued papers and photos of master works of art.

2. We concepted and art directed set construction and photo shoots depicting Masterpiece whirlpools in classic, period themes.

3. For the Masterpiece product brochure, we utilized die-cutting, embossing and foils on fine papers, combined with elegant photography and romantic copy to enhance the feeling of luxury. We then followed a consistent design template to create these matching sell sheets.

4. We supported our brand message with this consumer ad, “Bathing as an Art Form.”

5. Our Masterpiece brand was further strengthened with consistent application of the logo to all products and promotional materials.